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Wednesday, June 24, 2009

Irish Hotels Launch ‘Family Breaks’ Deal

The Irish Hotels Federation (IHF) has announced details of a new ‘Family Breaks’ package offering fantastic value across leading hotels and guesthouses in Ireland.


Available online through www.irelandhotels.com, ‘Family Breaks’ offers significant discounts for the perfect getaway in Ireland with deals available from €119 per night for 2 nights B&B and 1 Dinner for 2 adults and 2 children.

According to the IHF the initiative was developed in response to recent research which reveals an increasing number of Irish people are intending to holiday in Ireland this year due to the economic environment.

It is estimated that there will be a reduction of 38 percent in the number of Irish people taking foreign breaks this year. It is anticipated that in the current climate people will be looking for short breaks in Ireland and seeking good value. Our Family Breaks offer exceptional value and will very much appeal to nearly three quarters of Irish people (71%) who compare costs and prices before making a final decision about the destination of their holiday”, says Ronan Smyth, Marketing Executive, IHF. “The domestic market is very important to Irish hotels and guesthouses, with over 60% of all bednights sold to people from the Republic of Ireland. This initiative gives families the opportunity to stay in some of Ireland’s leading hotels and guesthouses at affordable prices. Our aim is to ensure we always provide the best value out there and provide guests with truly memorable experiences during their stay. As Irelandhotels.com is a non-profit service provided by the IHF to its members, guests can be assured they’ll get the best rates available every time”.

The ‘Family Breaks’ initiative follows on from the hugely successful ‘Value Breaks’ campaign launched earlier in the year by Irelandhotels.com. ‘Value Breaks’ was the first nationally co-ordinated initiative of its kind with hotels and guesthouses across all star ratings offering a range of great value packages to suit every budget. Deals range from 2 nights bed and breakfast from €79 per person sharing at weekends through to luxury Spa breaks from €159 for 2 nights including €100 worth of treatments and five star hotel packages from €200 per person sharing.