Hotelympia is set to be full of new inspiration, as it addresses industry hot topics ‘Sustainability’ and ‘Innovation’ – at the 2010 show at ExCel, London, February 28th – March 4th. A new-look website complements the modern new logo and fresh approach of the show, making it even more accessible to all hospitality outlets.The 2010 event will give exhibitors the opportunity to enhance their presence through a number of new and exciting initiatives, which will benefit visitors as well, and bring an inspirational experience to Hotelympia, the largest event of its type in the UK.
The introduction of the ‘Innovation Awards’ provides a high profile platform for new product launches at Hotelympia and will recognise industry innovation, giving exhibitors the chance of unrivalled exposure throughout the show. Another exciting addition sees Hotelympia recruit an ‘Inspiration Team’, a panel of high profile opinion leaders who will judge the ‘Innovation Awards’, provide on-line advice and make guest appearances at the event. This will of course run alongside favourites such as Salon Culinaire and La Parade des Chefs.
Toby Wand, Group Exhibition Director at Fresh RM comments: “Exhibiting is a big commitment in these challenging times and we had this in mind when we set about reinventing the event. We have designed some added value features such as ‘Innovation Awards’ for exhibitors, which will enable them to make the most of the Hotelympia opportunity and quantify return on investment. The 2010 exhibition promises to be our most innovative event ever with operators keen to explore new ways to build their businesses, sharpen their competitive edge and embrace innovation!”
Malcolm Harling, CESA Chairman adds: “Hotelympia is still the best shop window for our members to display their products, or for any supplier to the hospitality and foodservice industry for that matter. The changes lined up for 2010 are particularly impressive and look set to give Hotelympia a new momentum, ensuring it strikes a chord with the all-important younger generation of professionals in the industry - the decision makers of tomorrow.”
Sustainability is now a key element of business efficiency for most operators. As such it’s high on the ‘must do’ list for the hospitality industry and will have an important part to play at Hotelympia. The hospitality sector is well placed to not only become more efficient, but also to use sustainability as an increasingly important selling point to customers. Hotelympia will demystify this complex subject and present a showcase of solutions; new exhibitors, seminars, workshops and study tours to reinforce the impact and benefit of a sound sustainability policy. Hotelympia itself will be run to the new BS8901 sustainable event management standard with Salon Culinaire and La Parade des Chefs also featuring sustainability competition criteria for the first time.
Hundreds of exhibitors have already signed up and are on target to maximise exposure at Hotelympia. Hotelympia, is organised by leading UK food and hospitality exhibition organisers, Fresh RM. Visitors to the show can expect to discover new ideas and solutions, access vital business information and interact with the live features and world culinary competitions.
Companies seeking to find out how they can promote their business at Hotelympia and reach an audience of over 40,000 should visit www.Hotelympia.com or contact +44 (0)20 7886 3066. Visitors should also visit the website to see how Hotelympia can be the new inspiration for their business and log an interest – pre-registrations will be available from October.
