CORK’s newest hotel – the River Lee Hotel – is also one of the city’s most established. Yesterday, in a slick one-day rebranding operation Jury’s Hotel on Cork’s Western Road became the River Lee Hotel, ending once and for all any confusion with Jurys Inn on Anderson’s Quay. The €38 million River Lee Hotel is the final hotel in the Doyle Collection to be rebranded with names reflected their location.Doyle Collection chief executive Bill Walshe said in an overnight move all the signage, stationary, keycards and anything else they could think of was rebranded. “Each of the properties we re-branded got a name that would clearly distinguish them and associate them with their area – a simple strategy to connect with their surroundings. And surrounded as it is by the river, and since it’s been at the core of the hotel business in Cork for 40 years we felt we were entitled to claim the name,” he explained.
He said that each of the 11 properties within the Doyle Collection in Ireland, Britain and the US has been given a name that clearly identifies the hotel and its location. “The group’s design-led properties provide chic bolt-holes for modern day travellers, as well as stylish bars and restaurants for local consumers and this is no more evident than in Cork,” he said.
Business at the Cork Hotel is out-performing the company’s other Irish hotels and Mr Walshe believes the introduction of the Swansea to Cork Route by the Fastnet Line, the series of gigs at the Live at the Marquee Festival, and all the other well-known festivals such as the Jazz Festival and the Corona Cork Film Festival will bring more visitors into the city and the River Lee Hotel.
“The Lonely Planet designation of Cork as a ‘top city’ alongside Abu Dhabi, Charleston (South Carolina, USA), Cuenca (Ecuador), Istanbul, Kyoto, Lecce in Italy, Sarajevo, Singapore and Vancouver is a great calling card for us and the city when competing for business,” he added.
He said that each of the 11 properties within the Doyle Collection in Ireland, Britain and the US has been given a name that clearly identifies the hotel and its location. “The group’s design-led properties provide chic bolt-holes for modern day travellers, as well as stylish bars and restaurants for local consumers and this is no more evident than in Cork,” he said.
Business at the Cork Hotel is out-performing the company’s other Irish hotels and Mr Walshe believes the introduction of the Swansea to Cork Route by the Fastnet Line, the series of gigs at the Live at the Marquee Festival, and all the other well-known festivals such as the Jazz Festival and the Corona Cork Film Festival will bring more visitors into the city and the River Lee Hotel.
“The Lonely Planet designation of Cork as a ‘top city’ alongside Abu Dhabi, Charleston (South Carolina, USA), Cuenca (Ecuador), Istanbul, Kyoto, Lecce in Italy, Sarajevo, Singapore and Vancouver is a great calling card for us and the city when competing for business,” he added.
