New World Hotels has launched a fresh corporate identity as New World Hospitality, with a logo that displays an elegant feel, both classic and modern in its simple interpretation.This is the first in a series of repositioning initiatives, including revitalisation of the group’s namesake New World Hotels brand and ambitious expansion plans.
The emblem also represents the company’s new approach to delivering service based on “relationship hospitality” -- nurturing long-lasting relationships with guests, associates, owners and the community with service that is perceptive, engaging and inspiring.
These qualities will run through all New World Hospitality’s growing portfolio of brands, including New World Hotels and pentahotels, with the goal of being recognised as a distinctive hospitality icon, within the region and internationally.
