Tourism Minister Mary Hanafin has launched a new €200m advertising campaign for Kerry which has been funded by Fáilte Ireland and local tourism interests.
The campaign features outdoor billboards and bus shelter advertising with a strong focus on Dublin, Cork and Limerick, broadcast advertising on national and regional radio and print advertising in national, Belfast, Cork and Limerick newspapers, plus a dedicated Kerry Tourism supplement in The Irish Times.
All communications direct potential customers to a specifically designed Kerry campaign on www.discoverireland.com/kerry.
