Jurys Inns is continuing its extensive refurbishment programme, investing a further €9m upgrading its hotels. The move follows the €4.6m upgrade of Jurys Inns Christchurch and Custom House Quay hotels, as well as significant refurbs in Cork and Galway.
The 2010 programme will see the group complete the refurbishment of Jurys Inn Custom House Quay, including the public areas, and also complete the €1m revamp of the Belfast property. Major refurbs are also underway in older hotels in the GB portfolio, including Manchester, Islington and Edinburgh.
The extensive renovations come as the group rolls out a new brand proposition, 'Exceptional Everyday City Hotels'.
'The new brand positioning is firmly in tune with our DNA of offering great customer service, great locations and a great hotel experience to our guests. Our ambition is to become the mid-market leader in the UK and Ireland hotel markets by putting hospitality at the heart of the hotel industry, which we frankly believe many of our competitors are failing to do," says Joe Quinn, chief operating officer with the group.
The 2010 programme will see the group complete the refurbishment of Jurys Inn Custom House Quay, including the public areas, and also complete the €1m revamp of the Belfast property. Major refurbs are also underway in older hotels in the GB portfolio, including Manchester, Islington and Edinburgh.
The extensive renovations come as the group rolls out a new brand proposition, 'Exceptional Everyday City Hotels'.
'The new brand positioning is firmly in tune with our DNA of offering great customer service, great locations and a great hotel experience to our guests. Our ambition is to become the mid-market leader in the UK and Ireland hotel markets by putting hospitality at the heart of the hotel industry, which we frankly believe many of our competitors are failing to do," says Joe Quinn, chief operating officer with the group.
