A new hotel catering solely for rock stars is due to open in London next month - and Sky News has been given an exclusive look inside.Staff at the Sanctum hotel in Soho are offering a jacuzzi bar on the roof and an "anything goes" attitude.
"We're here to look after the rockers", said owner Mark Fuller, the man behind the famous Embassy nightclub. He said staff will be happy do anything for guests - as long as it is legal.
"If they want their Jack Daniels in the bath, we're here and we won't question it, we'll just get on with it. We'll just ask, 'How much Jack Daniels do you want in the bath?'" he said.
I think that a hotel with a very understanding attitude and a very accommodating one is actually far [less] likely to get trashed than one that isn't.
At prices starting at £175 per night for the tiniest crash pad, to £3,500 for a garden suite, this 30-room hotel is not for indie bands on their first tour. This is aimed squarely at the bands that have made it and in financial terms are still making it; so they are pitching this at the Madonnas, Coldplays and U2s of the music world.
The Sanctum Soho Hotel
The Sanctum Soho HotelIt is also about the way that bands get treated. If you 'rock up' at a posh hotel with a suit on, you tend to get handled in a good way.If you turn up late in a leather jacket and a couple of fans on each arm, you can get sneered at. The Sanctum is promising to treat all with equal respect.
As guitarist with rock band Thunder, Luke Morley has stayed in his fair share of hotels. He has been banned from a couple, too - once for filling a bath and flooding out the room below.So Sky News got him to give this new hotel the once over.
He said: "I think it's great because a lot of time when you arrive at a hotel, it's very late at night, you're tired, a little emotional and drunk sometimes. I think that a hotel with a very understanding attitude and a very accommodating one is actually far [less] likely to get trashed than one that isn't. If you do want to lob the TV out of the window at this new hotel, you might struggle, as it is protected by glass and the windows do not open wide enough".
But there will also be 24-hour chefs and hundreds of, ahem, adult TV channels. Lily Allen, Ozzy Osbourne and Motley Crue have all made inquiries.
But what about the rock star parties? Most hotels tell guests to turn it down when things get too noisy.
Mr Fuller said this place will be different. "We'll tell them to turn it up!" he laughed.
The Sanctum Soho opens in April. Thunder's farewell tour of the UK begins in Glasgow on July 1.
He said: "I think it's great because a lot of time when you arrive at a hotel, it's very late at night, you're tired, a little emotional and drunk sometimes. I think that a hotel with a very understanding attitude and a very accommodating one is actually far [less] likely to get trashed than one that isn't. If you do want to lob the TV out of the window at this new hotel, you might struggle, as it is protected by glass and the windows do not open wide enough".
But there will also be 24-hour chefs and hundreds of, ahem, adult TV channels. Lily Allen, Ozzy Osbourne and Motley Crue have all made inquiries.
But what about the rock star parties? Most hotels tell guests to turn it down when things get too noisy.
Mr Fuller said this place will be different. "We'll tell them to turn it up!" he laughed.
The Sanctum Soho opens in April. Thunder's farewell tour of the UK begins in Glasgow on July 1.
