Fizzy drinks and juices are back in fashion - while expensive bottled water and smoothies stay on the shelves, as the recession changes our drinking habits.The once fashionable bottle of water is being cast aside for cheaper drinks.
The Britvic Soft Drinks Report said sales of traditionally popular drinks such as cola, squash and juice drinks were up last year with energy and sports drinks seeing the fastest growth.
Many customers turned their back on more healthy drink options, with smoothies and bottled water the worst performers last year.
Sales of smoothies were down by 20%, as consumers showed a reluctance to pay a premium for their "5 a day", the report said.
Soft drinks continue to be a staple purchase on which consumers are reluctant to compromise.
