Online hotel bookings grew by 11 per cent last year where domestic tourists made six out of every ten online hotel bookings, according to the Gulliver Ireland Hotel Sector Review 2009.The Review revealed that hotel bookings performed well through Gulliver Ireland last year.
77 per cent of all Gulliver hotel bookings were made online last year, a six per cent rise on 2007
The volume and value of online hotel bookings increased by 11 per cent and four per cent respectively
GoIreland.com grew its bookings volume by nine per cent
Dublin secured almost half (49 per cent) of hotel bookings across all sales channels
Hotel bookings to the North grew by an impressive 37 per cent while the Midlands East, South East and North West regions all recorded strong growth on their respective 2007 performance
Hotels outside the capital recorded strong online booking growth through GoIreland.com
Domestic tourists accounted for 54 per cent of all hotel bookings, three times that of UK visitor bookings (18 per cent), which were double those of US visitors
The average online price per night per person sharing was €59.42
The average length of stay for online bookings was 1.65
Almost 71,000 hotel bookings were made through Gulliver in 2008, which were valued at Euro 14.2 million, and represented almost 260,000 bednights.
Online hotel booking increases continued last year where their overall volume increased by 11 per cent. GoIreland.com, Gulliver's flagship website, underlined overall online hotel growth by recording a nine per cent jump in booking volume and 10 per cent rise in the number of bednights sold.
The average online price per night per person sharing paid by tourists and visitors for hotel rooms was Euro 59.42, down on the 2007 average of Euro 65.56.
Domestic holidaymakers continued as the lead source of hotel bookings across all sales channels. They outnumbered the next biggest source of all hotel bookings, UK visitors, by a factor of three. UK visitors, with an 18 per cent share, made double the level of hotel bookings than US visitors. Domestic hotel bookings grew by 10 per cent on 2007 whereas UK and US bookings fell by four per cent and two per cent respectively. The next most popular hotel bookers were visitors from Australia, Germany and Italy.
Dublin retained its leadership position as the region securing the most hotel bookings in 2008, with a 49 per cent share, which was the same as 2007. The South West, West, South East and Shannon were the next most popular regions with hotel bookers.
The most improved performances online were by the Midlands East, South East and Dublin, which grew their online hotel bookings by 20 per cent, 18 per cent and 16 per cent respectively. GoIreland.com bookings growth was marked in the Midlands East, South East, South West and West regions, which all recorded strong double digit rises. Bookings through the website for hotels outside of Dublin reached a six-year high of 62 per cent of all hotel bookings.
The top 10 counties for online hotel bookings were, in descending order, Dublin, Galway, Cork, Kerry, Limerick, Clare, Waterford, Kilkenny, Sligo and Mayo.
Comparing online prices for Dublin hotels against non-Dublin hotels, Gulliver Ireland reported that the average value of each online booking in Dublin hotels was Euro 204.37 while that of non-Dublin hotels was higher at Euro 206.13. Tourists and visitors spent an average of 1.75 nights per booking in Dublin. For non-Dublin hotels, guests spent an average of 1.56 nights.
