The ultimate student food in a pot, Pot Noodle, describes its new flavour - its first for two years - as the "ultimate man food".
It says kebab lovers can recreate the taste and aroma of their favourite post-pub snack simply by adding boiling water.
"Kebab Pot Noodle is truly the clash of the male food titans", said Grahame Walker, Pot Noodle flavour development manager. "When it came to developing a new flavour there was one obvious choice - the nation's favourite late-night takeaway. We know men love a good kebab, as well as a Pot Noodle, so we thought we'd combine the two to create the ultimate man food snack."
Unilever's new £1.01 snack - which goes on sale this weekend - follows the introduction of the Lamb Hotpot, Tikka Masala and Chicken Satay in March 2007.
A recent survey by health chiefs found the much-maligned doner can contain more than a wine glass of fat, and as many as 2,000 calories.
It also found that some kebabs sold as Halal even contained pork, which is banned by the Muslim faith.
